Dior新款香水广告，很杜蕾斯！ 二维码
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提起香水广告，最**的“广告语”就是玛丽莲·梦露说的那句： I wear nothing but a few drops of Chanel No.5.（我只穿香奈儿5号入睡） 玛丽莲·梦露在1954年回答记者采访的这句话，奠定了Chanel No.5香水成为一段不可撼动的经典传奇。 似有若无的撩拨，是香水**的魅力与诱惑，但同时也是香水广告最难诠释出的一点。 阅片无数的圈佬发现，很多香水广告大多着重展现“人设”和“性格”，总感觉少了点内味儿，差了点让人想要一探究竟的意思。 最近Dior为新款男士香水制作了系列广告短片《The Scent of My Man》，倒是让人对这款香水充满好奇。 （友情提示：环顾四周，方圆五米内没人再看） 『阁楼篇』 ▾ I wake up next to him, in our nest of linen. Lost in the morning haze, but his scent pulls me in. I could inhale him for hours. I sink into his wet skin His scent lingers in the wood he burns, the music he loves, the traces he leaves. I take another hit. You smell like home. Forever stained with your memories. The scent of my man. 『逃离篇』 ▾ New York; my love. Their scents forever entangled. It’s intoxicating, the smell of worn leather, rough skin, old tobacco. In the darkness, I sense everything more deeply. His odor laced with saltwater but sweet like candy. It’s a rush of air, rain and wood,tattooed on his neck . Uncover me. Hold me.Cradle me as night turns into day. The scent of my man. 『茶室篇』 ▾ I remember falling for the first time. I remember when time stopped How he filled my lungs; a dance of incense and spices. a dance of incense and spices. How his scent lit the air on fire. The aftertaste of tea as we embrace. The dawn of our love in the nape of his neck. The scent of my man. 很多人冲着明星代言去选购一款香水，是因为你想要找出和ta**的共同点。而圈佬却觉得，只有故事赋予一种味道的**记忆才是**的不同点。 上一篇带你玩转微信小程序直播
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营销行业资讯与案例
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